After gaining natural influencer marketing from Emma Watson, the Fur brand became popular, and revenues started to rise.
With an annual income of $5 million, no credit, fantastic profits, no further investors, and a beautiful business ethos of acceptance and self-love, the Sharks are eager to partner up with Laura and Lillian.
Daymond John, Kevin O’Leary, and Lori Greiner have all made offers to Fur, but they have followed and organized their business deals in very different ways.
The assessment of Fur, which is seeking $500,000 for 2.5% shares, falls below the expectations for some of the Sharks.
Daymond has pitched for $500,000, but the equity portion is so low that he cannot be excited by the opportunity. In return for his investment, he demands 15% equity.
His purpose for Fur is to license the brand. Kevin O’Leary proposed $500,000 in return for a $1 per bottle royalty unless he makes $1 million, at which point the income would end.
However, he will maintain a 2.5% investment share of the company. Lori Greiner offered $500,000 for 12% shares, although she would also want to donate $50,000 to a charity that assists humans of all types and sizes to feel better about their appearances.
After Lori made a counteroffer to lower the stake to 8%, Laura and Lillian agreed to work with her.
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